Earn on Roblox
Diverse earning opportunities
We're excited to provide creators with a wide variety of ways to earn from their games, including subscriptions, in-app purchases, engagement rewards, and more. We're always evolving and adding new features to help you earn and succeed.Developer Exchange Program (DevEx)
The DevEx program allows eligible creators to convert earned Robux into real-world currency. Once you've met the requirements, including having a minimum of 30,000 earned Robux, you can submit a request to cash out.
In-app purchases
Repeat purchases
Dev Products are a type of sale item that can be purchased multiple times, only with Robux. This is used for things like in-game purchases, boosts, etc. Dev Products generally monetize better, as they can be repeatedly purchased.One-time purchases
Game passes are a type of sale item that can only be purchased once, only with Robux. This is useful for things like VIP passes, content bundles, or battle passes.You receive 70% of Robux spent
The remaining 30% is Robloxʼs Marketplace Fee. To convert these Robux to a real currency, youʼll still need to withdraw it via DevEx.
Subscriptions
Subscriptions
Subscriptions provide players with benefits for a recurring monthly fee. Common benefits include in-game currency, multipliers, and access to exclusive vehicles, weapons and clothing. Subscriptions auto-renew and are priced in local currency.Subscriber analytics
The Creator dashboard allows you to track metrics including subscriber breakdown and cancellations, estimated revenue, subscriptions by platform, and platform earnings.
Creator rewards
Creator Rewards
Weʼre increasing our investment in the developer community by rewarding creators for producing engaging content and bringing new users to the platform.Daily engagement
Earn a fixed payout of 5 Robux when a user who has spent at least $9.99 on the platform in the last 60 days (an "Active Spender") plays your game for 10 minutes or more. This reward applies to the first three games they play per day.Audience expansion
Earn a 35% revenue share on the first $100 in Robux purchases made by a new or returning user who finds your game through a direct link or search, and plays for at least 10 minutes.11 Less qualifying purchases they have made in the 60 days after each time (if any) they have previously reactivated. Additional restrictions apply.
Creator Store purchases
Sell models and plugins
Create and monetize 3D assets and Studio extensions to other creators for use in their own development.Real-world pricing model
The Creator Store's real-world pricing model returns 100% of net proceeds to creators, bypassing platform fees and DevEx rates.
UGC avatar items
UGC for everyone
Previously restricted to approved creators, selling user-generated avatar clothing is now available to all creators who are age-verified and subscribe to Roblox Plus or Premium.Creators receive 30%, sellers 40%
For items sold in the Avatar Marketplace, Roblox collects the 40% seller portion + a 30% market fee. If your item is sold from within another game, the owner of that game will collect the 40% seller portion instead.Sell in your own game
If you sell your UGC item within a game you own, you will earn 30% for being the creator and 40% for being the seller, bringing your return to 70% of Robux spent.
Immersive ads
Advertise
Programmatically-served ad content from brands appear directly within your games. These native ads blend into the 3D environment, offering a seamless way to monetize your game.Ad formats
Integrate a variety of formats, including video ads that can autoplay or be click-to-play, image ads that are static billboards, and portal ads that can teleport users to an advertiser's game.How to earn
Creators are paid through a revenue share based on engagement. You can earn from video views, ad impressions, and successful teleports that are generated by the ads in your game.
Brand integrations
Limited-time activations
Limited-time activations bring brands into a game for a brief time – usually 2–4 weeks – through content like quests and avatar items. For a more authentic integration that players will respond to, be sure to choose brand partners that fit your game's vibe, aesthetics, and goals.Make it meaningful
For a seamless and authentic brand integration, weave the brand into your game's core loop. This means the brand content should feel like a natural extension of the gameplay, enhancing the player's progression and overall experience.
Digital + physical merchandising
Sell physical goods
The new Roblox Commerce APIs enable creators and brands to sell physical products directly within their Roblox games, creating a virtual mall-like game. Shopify is the first integrated partner.Bridge digital & physical
The Approved Merchandiser Program (AMP) links physical product purchases with digital items on Roblox. Physical products with the AMP badge will include a code unlocking a unique digital item in the game.Empowering creators
By bridging the gap between virtual and real-world shopping, Roblox is opening up new avenues for revenue generation and brand building.
Price optimization
Automated price testing
Our Price Optimization system intelligently experiments with different price points, showing them to subsets of your users to identify the sweet spot that maximizes your revenue.Dynamic pricing
Keep your prices competitive with dynamically-scripted pricing. Our tools make flexible pricing strategies simple, allowing you to respond to market trends and player behavior in real time.Data-driven decisions
Monitor both short-term and long-term impacts, and use our insights to help ensure that your pricing strategy drives sustainable growth and maximizes your overall earnings.
Regional pricing
Unlock international reach
Roblox's Regional Pricing automatically determines and sets optimal local prices for your in-game items, making your content more accessible and appealing to players around the world.Help boost worldwide spending
Early testing demonstrates substantial increases in user spending in regions like Mexico, Brazil, and the Philippines, demonstrating the power of localized pricing strategies.
