Roblox offers a variety of analytics features to help you chart your game's growth, track user behavior and retention, and find opportunities for optimization. You can use analytics to understand what actions you can take to grow your game.
Analytics provide a high level overview of your game's health and surface optimization opportunities. The highest level of analytics you can use to uncover these opportunities are called key performance indicators (KPIs). Three of the most prominent KPIs are:
- Engagement metrics
- Retention metrics
- Monetization metrics
Once you identify an area for improvement through your KPIs, you can use Experiments and Configs to iterate with precision. Experiments allow you to run A/B tests to measure the causal impact of specific changes on your metrics, while Configs let you adjust in-game values in real time to optimize the game instantly without restarting your servers.
For an introduction to what Roblox's analytics features can do for you and your game, see Get started with analytics.