Price optimization

Price optimization, included in Managed Pricing, lets you find the best price points for your passes and developer products, which can help you earn more money over time while keeping your prices competitive. When you run a price test, subsets of your users see different prices for the same product. At the end of the test, you receive recommendations for the prices that performed best with your audience.

Before using price optimization, you should use the dynamic price check tool to make sure product prices are dynamically scripted inside your game. After using price optimization, you can run a price review period to track the long-term revenue impact of your price changes.

How tests work

• Your users are automatically split into several test groups. The system is optimized to choose the smallest cohort of users to run the test.
• Each test group sees a different price while Roblox measures the conversion rate across groups.
• After the test, optimized prices are applied only if it results in positive incremental total revenue.
• You can review the results and impact in reporting.
• Tests run automatically at least every 90 days, or sooner when prices may no longer be optimized.

Check for dynamic pricing

Price optimization can't collect data from and make changes to prices you have hard-coded into your game. To run a price optimization test on products with hard-coded prices, you must first update them to be dynamically scripted.

Dynamically scripted prices update through MarketplaceService and use functions like GetProductInfo() and GetDeveloperProductsAsync() to retrieve and display product prices you have set through the Creator Hub. For information on how to dynamically script product prices, see Sell a pass and Sell a developer product.

The dynamic price check tool updates all products for sale with a fake Robux price or a fake economic location to identify which of your product prices are hard-coded and which are scripted with MarketplaceService inside your game. If a product price updates to a new price, the price is scripted. If it remains the same, the price is hard-coded.

Client Script for a Dynamically Scripted Product Price
local productInfo = MarketplaceService:GetProductInfo(PRODUCT_ID, Enum.InfoType.Product)
local price = productInfo.PriceInRobux

Client Script for a Hard-Coded Product Price
local priceInRobux = 500

To use the dynamic price check tool:

1. Go to Creations and select a game.
2. Go to Monetization ⟩ Managed Pricing.
3. Click Dynamic Price Check.
4. Under Add test accounts, enter up to five Roblox users to check for hard-coded prices.
5. Select a testing type.

   • Price pinned updates all dynamically-scripted prices with a set fake Robux amount.
   • Location pinned updates all dynamically-scripted prices with a region-specific price for a fake economic location.
6. Click Enable. After a few minutes, you can enter your game to identify the hard-coded prices.

To disable the dynamic price check tool, go to the Dynamic Price Check page and click Disable.

Use price optimization

To use the Managed Pricing price optimization feature:

1. Go to Creations and select a game.
2. Go to Monetization ⟩ Managed Pricing.
3. Select the developer products and passes you want to include in the price test. For best results, include all products.
4. Click Start Test. Users will see the test prices when they re-join your game. After approximately 3 weeks, you will receive an email notification that the test is complete. The Managed Pricing page will update with the optimized product prices, the recommended price percentage change, and the approximate long-term revenue impact of applying the new product prices.
5. Click Review & Apply prices to apply the results of the price optimization test.

You can stop the price optimization test any time by clicking Stop test in the Managed Pricing page. If you stop the test, your product prices revert to their original prices.

Limitations

• You can only optimize the prices of developer products and passes. Price optimization isn't available for subscriptions.
• You can't make changes to the prices of products involved in price tests while the tests are in progress.

Glossary