Millions of creators come to Roblox to build games, immersive games, avatar items, and more. Roblox makes it easy to publish, find your audience, and monetize your creations.
Explore monetization
You need a platform that offers more than just tools—you need a vibrant community, a clear path to monetization, and the speed to keep up with player demand. Roblox offers distinct advantages, giving creators the best chance to succeed and scale.
Speed to market and development
Roblox's developer-friendly ecosystem is designed for velocity, offering a significant advantage in speed to market and live operations.
Low upfront costs
We provide the tools, services, and support to help you build the most immersive games. When working with other platforms, you may have to pay for storage, hosting, and infrastructure before you earn any money or even start building. On Roblox, you're only charged for these expenses after you monetize.
Low barrier to entry
Roblox Studio provides an accessible, unified development environment to build, script, and test your games allowing you to focus on gameplay and publish games much faster compared to other top engines.
Rapid iteration
Our platform is built for live-service updates and rapid iteration, enabling you to quickly respond to community feedback, fix bugs, and deploy new content.
Cross-platform by default
Games built on Roblox are automatically accessible across PC, Mac, mobile, console, and select VR hardware, helping you reach players wherever they are. Roblox provides you with APIs and tools to optimize UI layouts for different input methods and screen sizes, streamlining your development pipeline.
Discovery
Roblox boasts one of the world's largest, most engaged, and fastest-growing communities, offering creators an unparalleled opportunity to find and scale their audience.
Massive and engaged global audience
132 million daily active users (DAUs) spend an average of 2.6 hours on Roblox per day1, signifying deeper platform engagement compared to the more event-driven spikes often seen on competitor platforms.
Diverse and growing demographics
Roblox is home to users across over 180 countries with a diverse range of interests that appeals to a broad range of genres and brands.
Instant publishing
Unlike other platforms where you wait days or weeks for approvals, you can publish your games on Roblox immediately in multiple languages across iOS, Android, Windows, Mac, Xbox, PlayStation, Chromebook, and select VR hardware.
Business opportunity
Turn your creations into a sustainable business with Roblox's robust, proven, and diversified monetization engine.
Established monetization channels
Monetize through in-game purchases, our most significant revenue driver; Creator Rewards, which lets you earn extra Robux for building an engaging game; in-game advertising, where you can deploy ready-made ad units with existing demand; and models and plugins on the Creator Store, which lets you earn 100% of net proceeds on transactions.
Proven creator success
In 2025, our top 1,000 creators earned an average of $1.3 million, and this is growing 50% YoY2—demonstrating the stability and scale of our monetization system.
Our success is tied to yours
Roblox earns money by selling Robux which users spend in games and on items and assets in our marketplaces, all created by you. Some platforms are actually also creators on their platform and therefore compete with their creators for payouts. Roblox does not.
Total size of the payout pool
We don't cap our payout pool, and our virtual currency can be converted to real currency by eligible creators through our DevEx Program, so creators always know how much they're earning. Also, other platforms may invest less in growing their user base and making their products accessible in new markets across the globe. This may allow them to pay developers a higher share, but at the expense of slower growth and less total earnings being put in creators' pockets.
Developer Exchange (DevEx)
Eligible creators can convert their earned Robux into real-world currency, providing a direct, reliable pathway from creative work to financial success.
Roblox offers many ways to earn. Whether you're working on a hobby game or running a full-fledged studio, designing and selling avatar fashion, or building assets and tools for other creators, there are monetization paths that cater to every talent.
Monetize more of your users by publishing in-game ads like Rewarded Video and Billboards.
Roblox provides the development tools, infrastructure, and technology so that you can focus on what matters most: creating. Creators generally earn 70% of anything they sell in Robux in their gamee, 30% of anything they sell in the Marketplace, and up to 90% for things they sell in real money (such as plugins or paid access purchases). Eligible creators can then convert their earnings to real money through our Developer Exchange (DevEx) program.
The rest of the funds cover:
- Important Roblox programs like Creator Rewards.
- App store and payment processing fees related to purchases and refunds of Robux.
- Platform hosting and support, which includes maintaining the servers that host all of the games on Roblox, customer support, user and game moderation, user acquisition, translation, and local compliance. If you develop outside of Roblox, you may have to manage and pay for these things on your own. On Roblox, you can focus on building your game.
Creators who are 13 or older and have earned at least 30,000 Earned Robux can turn their Earned Robux into real money using our Developer Exchange (DevEx).
Earned Robux can be exchanged for your local currency at a fixed rate provided you meet the program's requirements, so you always know how much you've earned and how much you can re-invest into your business.
10,000 Robux
=
$38 USD
Cole Tucker
Cole Tucker, known on Roblox as 1Coal, started on Roblox as a hobbyist experimenting with simple game ideas. His breakthrough came with Hide or Die, a prototype he tested early and refined based on player feedback. The game quickly scaled to one million active users and generates around $45,000 per month. As revenue grew, Cole partnered with a programmer and turned his solo passion into a full-fledged studio. "Roblox is basically YouTube for video games," he says. "Anyone can create here." What began as play is now a thriving, full-time business.
Philipp Batura
Philipp Batura, known on Roblox as Topcat, is a Brazil-based creator behind some of the platform's most successful digital fashion brands, including Gatas Only, Coast UGC, and Chibi Couture. He first joined Roblox during the pandemic, initially hoping to make a game. After discovering the avatar program, he posted a few items for fun – until one unexpectedly went viral. That moment pushed him to take digital fashion seriously. Within months he was covering production costs, and soon after he hired his first team member. Today, his team releases hundreds of items monthly and drives more than 1.5 million sales each month.
Kyasia Watson
Kyasia Watson, known on Roblox as cSapphire, began creating on Roblox in 2013 at just 12 years old, driven by a desire to design clothes she couldn't find in the Marketplace. What started as a creative outlet grew into a sustainable fashion business as players began buying her designs. Over time, Kyasia taught herself digital fashion design and evolved her work as Roblox's creator tools expanded. Today, she's an award-winning fashion designer and 3D artist who earns through a mix of brand partnerships and direct avatar item sales, collaborating with global brands like Gucci, Tommy Hilfiger, and Barbie. Kyasia's advice to new creators: "Keep learning and stay creative. The work you put in today can pay off later."
Alexander Hicks
Alexander Hicks, known on Roblox as AbstractAlex, began creating on Roblox as a teenager, drawn to how quickly he could turn ideas into playable games. His breakout hit Robloxian High School gave him the confidence to formalize his work and co-found full-time studio RedManta, where he treated game development like a real business—hiring collaborators, refining production, and reinvesting revenue into higher-quality games. RedManta later merged with another top team to form Twin Atlas, now a 100-person studio behind Creatures of Sonaria and Drive World. As Alex puts it, "Roblox makes it easy to find your niche, and then you'll meet others that you work well alongside."
Creators who follow our Community Standards are eligible to earn and spend Robux on the platform. Creators over the age of 13 with at least 30,000 in Earned Robux are eligible to turn their Earned Robux into real money through our Developer Exchange (DevEx) program.
Every platform reports their creator share a bit differently. When you compare creator shares across platforms, you should consider:
- The breadth of business models: While some platforms may have a high creator share, the opportunities to earn and the ways to earn may be limited, making the absolute earning potential on the platform smaller.
- The platform may also be competing for payouts: Some platforms are actually also creators on their platform and therefore compete with their creators for payouts. Roblox does not.
- Other platform benefits: Creator shares can be high, but consider other benefits that the platform provides such as costs that they are paying on your behalf, the scale and diversity of their audience, the devices/platforms they are available on, the types of creators that are earning, and more.
- The complexities of cross-platform development: Developing simultaneously across multiple platforms, each with their own regulations and technical requirements, can be a major hurdle, especially for smaller teams. Roblox, meanwhile, eliminates the friction of cross-platform development, enabling creators to publish their games, fix bugs, or deploy new content instantly across PC, Mac, mobile, console, and select VR hardware.
- The total size of the payout pool: Understand the total size of the platform's payout pool. Other platforms may invest less in growing their user base and making their products accessible in new markets across the globe. This may allow them to pay developers a higher share, but at the expense of slower growth and less total earnings being put in creators' pockets.